College of Liberal Arts & Sciences

Outcomes Assessment

Outcomes Assessment Data from Faculty Annual Reviews

Fall 2014 Course Mapping

Each Greenlee School graduate should be able to possess the values and competencies as embraced by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). Course mapping is a method of determining what and to what extent certain values and competenices are addressed in individual Greenlee courses. This instrument is intended to provide self-reported baseline information about where and to what extent the 12 values and competencies are addressed in ADVRT, JL MC and P R courses. 

Student learning is a cumulative process. Emphasis placed on each of the values and competencies will vary by course, and remain consistent across multi-section courses.

Values and Competencies:

Based on ACEJMC professional values and competencies and an additional competency added by Greenlee faculty.

  1. Understand and apply the principles and laws of freedom of speech and press as well as instruction in and understanding of the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
  2. Demonstrate an understating of the history and role of professionals and institutions in shaping communications;
  3. Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications;
  4. Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society;
  5. Understand concepts and apply theories in the use and presentation of images and information;
  6. Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
  7. Think critically, creatively and independently;
  8. Conduct research and evaluate information by methods appropriate to the communications professions in which they work;
  9. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
  10. Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
  11. Apply basic numerical and statistical concepts;
  12. Apply tools and technologies;
  13. Understand the critical role of a strong foundation in the liberal arts and sciences to professional advertising, public relations and journalism and mass communication education, with particular sensitivity to knowing how to communicate about science from scientific perspectives to appropriate audiences.

Advertising Core Courses
All advertising courses 

Journalism and Mass Communication Core Courses
All journalsim and mass communication courses

Public Relations Core Courses 
All public relations courses

Understanding and Rewarding Assessment

Download Understanding and Rewarding Assessment(PDF)