College of Liberal Arts & Sciences

Public Accountability

Welcome to the Greenlee School’s transparency page. Here you will find the 5 Ws and H to select a college and a degree:

  • Where you’ll spend your next four years—at Iowa State University, a world-class institution of higher learning and home to Nobel Prize and Pulitzer Prize winning professors.
  • Whom you’ll be working with—some of the most accomplished journalists, practitioners and researchers.
  • What you’ll be studying—news, new media, social media, broadcast journalism, science journalism, photojournalism, advertising, public relations, risk communication.
  • When you can expect to start your career—we place 97% of our graduates in jobs, graduate school or military within six months of commencement.
  • How long it will take to graduate—47% of our students graduate in four years. 
  • Why we are publishing transparency data:

We do everything possible to graduate you without student debt, including giving out more than $150,000 in scholarships each year, with as much as $50,000+going to incoming freshmen. Before you enroll in any other degree program, ask if it has a transparency page. Show them ours. Ask them to provide the data. Ask them why those metrics aren’t public.

This is the Greenlee School. This is journalism. This is public relations. This is advertising. This is research.

We make a difference. You can, too.

Student Retention Rates

 First YearSecond YearThird Year


  • Retention rates show the percentage of students who remain at an institution or in a major after they begin coursework. They are based on incoming freshman cohorts each fall. High retention rates indicate student satisfaction with an institution or program.
  • Percentages include all Greenlee School majors including: pre-advertising, pre-journalism and mass communication, advertising and journalism and mass communication. Public relations is included beginning in 2014. 
  • The Greenlee School and Iowa State University lose about one percent of students to early graduation during the third year.
  • University converted to electronic reporting in 2010. If you would like figures prior to 2010, contact us.

Graduation Rates

 Third YearFourth YearFifth YearSixth Year
20102.8%3.1%8.5%44.4%48.5%56.1%70.3%68.3% 74.4%74.4%71.4%75.6%


  • Graduation rates are calculated by dividing the number of graduating students by the number of students in a cohort. They are based on incoming freshman cohorts each fall. Graduation rates reflect a commitment to ensuring students successfully complete their degrees. 
  • Percentages include both advertising and journalism and mass communication majors.
  • University converted to electronic reporting in 2010. If you would like figures prior to 2010, contact us.

Professional Media Internship

All Greenlee majors are required to complete a professional media internship as their capstone course. While students secure their own internships at a professional outlet of their choice, the school strives to help all students secure paid internship opportunities and provides financial support to offset the cost of unpaid internships. In 2014, Greenlee students completed more paid internships than unpaid internships for the first time since the School began collecting data in 2007. Internship data for a given year is based on internships completed in the fall, spring and summer semesters. 


Greenlee School Placement, 2010-2015*

*All degree programs, all majors.  

Greenlee School Placement In Iowa*
58%47%55% 64%72%64%66%

*All degree programs, all majors

  • Placement rates are calculated six months after graduation. They include all placement both inside and outside of the field. Based on data reported by the College of Liberal Arts & Sciences.

Greenlee School Scholarships

Undergraduate ScholarshipsFY17FY16FY15FY14
 $195,355$191,225 $193,551$153,510


Graduate Student AssistantshipsFY17FY16FY15FY14

Undergraduate Enrollment by Major*, 2010-2015

 Fall 2016Fall 2015Fall 2014Fall 2013Fall 2012Fall 2011Fall 2010
Pre-Jl MC********238202233
Public Relations283258190    

*Includes primary/secondary majors **Pre-major classification was eliminated in Fall 2013
Public Relations established as a major Fall 2013 - official numbers first reported in Fall 2014

Student Course Evaluation Data 

Overall effectiveness of instructor
Spring 2017*4.3
Fall 2016*4.35
Spring 2016*4.3
Fall 2015*4.4
Spring 2015*4.13
Fall 2014*4.4
Spring 2014*4.31
Fall 20134.52
Spring 20134.57
Fall 20124.44
Spring 20124.47
Fall 20114.47
Spring 20114.35
Overall effectiveness of course
Spring 2017*4.13
Fall 2016*4.16
Spring 2016*4.11
Fall 2015*4.18
Spring 2015*3.96
Fall 2014*4.2
Spring 2014*4.11
Fall 20134.30
Spring 20134.42
Fall 20124.3
Spring 20124.28
Fall 20114.31
Spring 20114.16

*As of spring 2014 course evaluations are only conducted online.
Mean scores include data for instructors and courses (ADVRT, JL MC and P R).
Scores are based on a five-point scale.

Greenlee School Senior Exit Interview


Median annual salaries in Advertising, Journalism, Public Relations

The following data is based on the May 2015 report from the Bureau of Labor Statistics (BLS). Projected growth of industry is calculated for 2014-2024. Categories deremined by BLS include Media and Communications (editors, photographers, reporters, correspondents, broadcast news analysts and writers); Advertising, Promotions and Marketing Managers and Public Relations

 AdvertisingJournalismPublic Relations
Projected Growth9%4%6%


Find out more information on average wages, starting salary ranges, job growth or variations by geographic location, check out the Bureau of Labor Statistics.

Greenlee 2015-16 graduates report the following average salaries: advertising, $35,250; journalism and mass communication, $29,653; public relations, $36,800. Data is based on the College of Liberal Arts and Sciences post graduate report.